

The DTC Podcast
What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.
Episodes


Ep 406: Studs.com Anna Harmon Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing)

Ep 405: Navigating Email Landmines + Bot Click Clarification | AKNF

Ep 404: The Marketing Millennials on Cracking the DTC Success Formula in 2024

Ep 403: Early Indicators of Amazon Success (Prime Day Prep + AMZ Q2 Earnings) | AKNF

Bonus: Increase Your Margins with Effective Inventory Management with Finale Inventory's Pauline Shiu

Ep 402: Breanna Moren – True Classic - Turn Customer Support Into A Profit Center

Ep 401: Common Google Ads Mistakes – PMax Errors & Overspending on Branded Search | AKNF

Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin

Ep 400: Revolutionizing Fatherhood with Dad Gang – Community, Quality & Influence

Ep 399: Mastering Meta Shops & Ad Instability – Expert Insights on Digital Advertising Trends | AKNF

Bonus: The Pyramid Model of Influencer Marketing - SARAL's Yash Chavan

Ep 398: Matt Bertulli from Pela Case and the Operator's Podcast – Earth Day Extravaganza on Sustainable Consumer Goods and the Importance of Material Innovation

Ep 397: Audience Targeting 101 – Avoid Delusion and Use Data To Understand Your Authentic Audience

Bonus: Want more incremental revenue? Send more SMS! Postscript's Mike Manheimer shows us the way.

Ep 396: Unlocking Growth with Kizik – Expert Insights on Marketing, Branding & Product Design
This podcast episode discusses the evolution of Kizik, a footwear brand, from targeting a specific audience to expanding into a wider market. The company faced challenges, but through strategic marketing efforts, including a video campaign and collaboration with the Harman Brothers, Kizik achieved success and scaled it...

Ep 395: Are you using Placement Modifiers on Amazon Ads? (you should be!) + Navigating the new Amazon Fee-Scape | AKNF

Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success

Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce

Ep 393: Staying Inbox-Relevant: JoGo's Tactics for Gmail's Authentication Update | AKNF
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