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Kurt Elster, Paul Reda · Business

The Unofficial Shopify Podcast

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

Episodes

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Shopify Dev AMA: Store Spying, AI Tools, and Trends

01 Apr 2025
39m
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This episode explores various aspects of Shopify store development and optimization, addressing listener questions. Against the backdrop of listener inquiries about troubleshooting techniques, the hosts delve into methods for accessing and analyzing store data using JSON endpoints and sitemap.xml files. More significa...

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Lady Gaga’s on Shopify: Go Behind the Build

25 Mar 2025
31m
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The Store That Won March Madness

18 Mar 2025
46m
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10 Shopify Mistakes Killing Your Sales

11 Mar 2025
53m
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Fart-Proof Underwear? This Shopify Brand Says Yes

04 Mar 2025
37m
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This podcast interviews Collin White, co-founder of Tootles, a company that manufactures odor-filtering underwear. The discussion covers the product's development, including testing methods using hydrogen sulfide gas and design iterations to improve washability. Marketing strategies are explored, highlighting the cha...

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Obvi’s Ron Shah on Fails, Exits & Lessons Learned

25 Feb 2025
49m
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How a Twitter Account Became a Thriving Shopify Brand

18 Feb 2025
47m
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Reinventing Oral Care: The Slate Flosser Story

11 Feb 2025
42m
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This podcast interviews Brynn Snyder, CEO and designer of The Slate Flosser, a dentist-designed electric flosser. The conversation covers the product's development, including overcoming design challenges and securing dental professional validation before a successful Kickstarter campaign. Snyder discusses the importa...

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Building Frizz + Co: Haircare, Shopify, and Community

04 Feb 2025
46m
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Why Shopify’s Planet App is Good for Business (and the Earth)

28 Jan 2025
47m
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Montana Knife Company: American-Made Knife Empire

21 Jan 2025
49m
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This interview podcast features Kurt Elster interviewing Brandon Horoho, the Vice President/CMO of Montana Knife Company (MKC), an eight-figure American-made knife brand. The conversation follows a structure of exploring MKC's journey, from its humble beginnings to its current success, focusing on its unique drop-ship...

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Growing a Supps Brand to $70M in 2.5 Years

14 Jan 2025
51m
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This interview podcast features Kurt Elster interviewing Devyn Merklin, a young entrepreneur with extensive experience in e-commerce. The conversation begins with Merklin's early experiences building an apparel brand and then transitions to his role as employee number one at Livingood Daily, where he helped grow the c...

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Avoiding CRO myths

07 Jan 2025
45m
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How This Athlete Built a $10M Sock Brand

31 Dec 2024
43m
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Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor

24 Dec 2024
49m
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Turning Scratched Lenses into 8 Figures

17 Dec 2024
43m
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In this podcast, we hear from Brandon Dill, the founder of Fuse Lenses, a successful e-commerce business that offers high-quality replacement lenses for designer sunglasses. Starting out in his garage with just a lens cutting machine, Brandon transformed Fuse Lenses into a flourishing company. He navigated challenges l...

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Shopify’s New Customer Accounts

11 Dec 2024
43m
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Smart Marketer Live Recap

10 Dec 2024
43m
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Building a Successful Shopify App & Community

03 Dec 2024
45m
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10,000 UX Audits Later: How Oddit Boosts Shopify Sales (Without Data or Meetings)

26 Nov 2024
48m
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