
597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett Curry
In this episode of the "My Wife Quit Her Job Podcast," Steve Chou interviews Brett Curry of OMG Commerce about leveraging YouTube for e-commerce businesses. They discuss shoppable YouTube ads as Google's response to TikTok Shop, the importance of incrementality (iROAS) over traditional ROAS, and strategies for smaller ...
