Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
This podcast episode explores the journey of Liz Germain, a YouTube expert and founder of VidFluence and Channel Amplifier. It starts with her personal story of using YouTube as a platform for personal growth and helping others. The episode then delves into her experience co-founding a fitness business with her sister,...
This podcast episode explores the origins of Marketing Profs, a renowned marketing media company, and emphasizes the importance of benefits in marketing. The speaker, Allen Weiss, recalls his academic journey and the creation of Marketing Profs as a content aggregator. The section also discusses the three types of bene...
This podcast episode explores the entrepreneurial journey and marketing strategies of Noah Kagan, founder of AppSumo. Noah shares his experiences in marketing, highlighting the importance of showing what you can do and the role of rejection in driving success. He discusses the evolution of AppSumo as a software deals p...
This podcast episode covers the essentials of lead generation and sales funnels by Alicia Conlin-Hurd, an expert in the field. She emphasizes the importance of mapping out a funnel for scaling and optimizing revenue, delves into the three phases of a funnel: attract, convert, and ascend, and stresses the significance o...
This podcast episode delves into the field of behavioral economics, exploring how psychology and brain functions influence consumer decision-making. It highlights the importance of understanding how to present information effectively using framing and language reframing techniques. Additionally, it discusses the impact...
This podcast episode features Jenny Lee Fowler, the director of social media strategy at MIT and author of the book Organic Social Media, discussing her career journey from TV reporting to social media management, the importance of organic social media strategy and finding a loyal community, having a clear mission, mes...
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