Social Media Marketing Podcast

Positioning Strategy: How to Ensure Your Message Connects

Educational Video Ads: The Secret to More Leads and Sales

In this episode of the Social Media Marketing Podcast, Michael Stelzner interviews Aleric Heck, a video ads expert, about creating high-converting video ads. Aleric introduces the "value ad" framework, which includes a hook to capture attention, an education section to provide value and build trust, and a clear call to...

Emotional Targeting: A Proven Path to More Leads and Sales

In this episode of the Social Media Marketing Podcast, Michael Stelzner interviews Talia Wolf, a conversion rate optimization strategist, about emotional targeting and how understanding customer emotions can lead to increased conversions. Talia explains the importance of identifying the emotional drivers behind custome...

5 Reasons Your Content Is Failing and How to Fix It

In this episode of the Social Media Marketing Podcast, Michael Stelzner interviews Scott Murray, author of "Undeniably Human Content," about the importance of humanizing content in today's AI-driven world. They discuss a framework involving self-awareness, two-way communication, adaptability, meaningful language, and p...

Building Trust in a Changing World: How to Make a Lasting Impact

The Power of Identify: Building Lifelong Customers

YouTube Scripting Strategies That Sell: A Proven Model for Success

Making Customer Stories Profitable: A Proven Framework

In this episode of the Social Media Marketing Podcast, Michael Stelzner interviews Joel Klettke, a conversion copywriter and consultant, about creating powerful customer success stories. Joel shares his journey into copywriting and customer stories, emphasizing the value and utility of customer stories across the entir...

How to Use a Personal Brand for Exposure, Leads, and Sales

Advanced Messaging Strategy: Making Your Product a Must Have

LinkedIn Video Strategy: Becoming a Respected Industry Leader

Instagram Content Strategy: Attracting Quality Leads and Sales

Maximize Your Instagram Growth: Getting More of The Right Followers

Mastering Anything: A New Way to Faster and Better Results

Creating Share-Worthy Instagram Content That Outperforms

Employee-Generated Content: Creating a Video First Strategy

Instagram Threads for Marketers: Tips for Success

This episode explores how marketers can leverage Instagram Threads, with insights from content strategist Nicky Saunders. Against the backdrop of Threads being an underutilized platform, Saunders highlights its potential for fostering conversations and driving engagement, especially for audiences transitioning from Ins...

Advanced LinkedIn Networking: How to Connect and Convert

Video Experiences That Create Loyalty, Engagement, and Conversions

Instagram Stories Strategy for 2025

This episode explores Instagram Stories strategy, emphasizing its overlooked potential for converting followers into buyers. Michelle Gifford argues that Stories are a powerful tool for marketers because they reach a self-segmented audience already interested in their content. Against the backdrop of common mistakes li...