Social Media Marketing Podcast

How to Adjust Your Content for LinkedIn's New Feed Algorithm

YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views

YouTube Shorts function as a powerful, underutilized marketing tool when creators shift from direct promotion to providing standalone value. Success on the platform relies on mastering hooks—audio, visual, and text elements that trigger curiosity loops—to keep viewers engaged until the end. Rather than using Shorts as ...

YouTube Tools That Scale Attention

The Science of Attention: Creating Short-Form Videos People Won't Skip

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Increasing Conversions: Quick Wins That Work in 2026

Facebook's 2026 Rules for Reach & Relevance

Ads and AI: Leveraging AI Creative in 2026

LinkedIn Is Rewriting the Rules of Visibility

Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

Effective Meta advertising hinges on high-quality ad creative and compelling offers rather than complex manual targeting settings. Success begins with a precise customer avatar, which informs the specific "angles"—such as risk mitigation, status, or time-saving—that resonate most with the target audience. Testing these...

How to Use TikTok's Verified Business Account Features and Local Feed

Improving Customer Experience: How to Increase Revenue and Profitability

Improving customer experience to increase retention, profitability, and revenue is the central focus, with Shana Lynn Bresnahan, a retention strategist, offering insights. She emphasizes that businesses should focus on the customer's mission and outcomes, not just sales. Profitability is increased by improving customer...

What Clickable Reels Links and Hashtag Limits Mean for Your 2026 Instagram Strategy

Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing

Are YouTube's Latest Tools Ready for Businesses

Building Email Communities: How to Grow a Raving Audience

What Facebook's New Link Rules Mean for Your 2026 Strategy

How to Cultivate Content Creativity: A Framework for Marketers

Recommended or Rejected: Does AI Trust You

When Customers Create More Customers: Creating Superfans