Where Your Podcast Plays Matters More Than You Think
25 Oct 2022
9m
Bryan Barletta · Technology
Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
TikTok spotted scraping podcast feeds & 8 Other Stories
20 Oct 2022
10m
What Does the Competitive Landscape for Podcasting Really Look Like?
18 Oct 2022
8m
ESPN Nears Large New Partnership With DraftKings & 6 Other Stories
13 Oct 2022
9m
Does Podcasting Have an Ad Frequency Problem?
11 Oct 2022
8m
Podcasting overtakes talk radio, CPMs increase & 7 Other Stories
06 Oct 2022
9m
Is It Time To Rethink Promo Codes?
05 Oct 2022
5m
Sounds Profitable - Two Years Later
30 Sep 2022
8m
Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories
29 Sep 2022
11m
Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022
22 Sep 2022
12m
Inaugural Business Leaders Summit Recap
21 Sep 2022
28m
One Key To Growing Podcasting We Take For Granted
20 Sep 2022
13m
Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories
15 Sep 2022
10m
Programmatic Advertising for Buyers
13 Sep 2022
9m
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
08 Sep 2022
10m
100 Years of Audio Advertising
07 Sep 2022
40m
AI processedAudio advertising has reached its centennial, transitioning from early 10-minute sponsored segments and simple trade-based mentions to highly efficient, mnemonic-driven formats. Stew Redwine, Vice President of Creative Services at Oxford Road, joins Bryan Barletta to analyze this century-long trajectory, noting that wh...
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
06 Sep 2022
13m
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
01 Sep 2022
10m
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
30 Aug 2022
15m
The Future of Brand Safety & Suitability for Audio
24 Aug 2022
44m
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