The WARC Podcast

3 in 15: Contagious Radar report

Marketing Truth #2: Strong brands have an effectiveness advantage

3 in 15: Health of creativity

Are Chinese brands on to something on the global stage?

3 in 15: Sports media in the era of fragmentation

Platforms and responsible media investment

2024 Super Bowl ads

L'Oréal on how to effectively build brands in the world’s fastest growing markets in the digital age

In this episode of The WARC Podcast, Rica Facundo, APAC Editor, interviews Lex Bradshaw-Zanger, Chief Marketing and Digital Officer at SAP MENA L'Oreal, about the evolving beauty marketing landscape, focusing on the integration of technology, or "beauty tech," to enhance brand experiences. Lex discusses how L'Oreal use...

The Cost of Dull, and Highlights from Creative Impact NYC

Why signalling matters in media

3 in 15: Future of Media 2024

Marketing Truth #1: Effectiveness is just as important as efficiency

How brands can shift the sustainability conversation

How Heineken built a culture of creative effectiveness

3 in 15: Healthcare category insights

Marketer's toolkit 2024: Preparing for polarization and Masculinity in crisis in the US

Marketer's toolkit: Building brands through sports sponsorship and a sustainability strategy in EMEA

Marketer's toolkit: How investing in local communities and AI will shape marketing strategy in Asia

dentsu's media trends 2024

Why sonic branding is a marketer’s untapped distinctive asset for effectiveness