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The Indicator from Planet Money

A bite-sized show about big ideas. From the people who make Planet Money , The Indicator helps you make sense of what's happening in today's economy. It's a quick hit of insight into money, work, and business. Monday through Friday, in 10 minutes or less. Sign up for our newsletter . Support public media by joining NPR+ at plus.npr.org. You’ll get perks for over 25 NPR podcasts, including bonus episodes for Planet Money and sponsor-free listening for The Indicator.

Episodes

The podcast episode discusses various aspects of the influencer industry, focusing on the challenges it faces. One of the main issues highlighted is the prevalence of fake followers, which refers to the practice of artificially increasing follower counts on social media platforms. This can be misleading for brands who ...

The dark side of the influencer industry

27 Apr 2023

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This podcast episode explores the world of influencers, focusing on both the advantages and disadvantages of their profession. It begins by sharing the story of Ronald Michelle, an influencer who discovered his passion for dance and used platforms like TikTok to share his talent with the world. The episode highlights R...

Gen Z's dream job in the influencer industry

26 Apr 2023

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This episode discusses the rising trend of influencing as a career choice, particularly among the Gen Z generation. A survey revealed that 25% of young people from this generation aspire to become social media influencers, driven by the prospects of making money, gaining popularity, and pursuing their passions. Despite...

The economics of the influencer industry

25 Apr 2023

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This podcast episode explores the economics of influencing, with a focus on fashion influencer Kendall Hoyt. Kendall, who has gained a substantial following on TikTok for her goth-adjacent vintage style, discusses the financial aspects of being an influencer. She shares insights into her expenses, which include spendin...

The origins of the influencer industry

24 Apr 2023

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This podcast episode explores the origins and growth of the influencer industry, a multi-billion dollar sector built around individuals who create online content and have a significant following. It delves into the economic and cultural factors that have contributed to the rise of this industry, including the Great Rec...