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Gimlet · Business

StartUp Podcast

A series about what it's really like to start a business.

Episodes

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Gimlet 9: We Made A Mistake

07 Dec 2014
27m
AI processed

The podcast explores the fallout from a mistake made during the launch of the Reply All podcast, where a producer failed to disclose to a mother that her son's interview about Minecraft would be used in an advertisement for Squarespace. This led to accusations of deceptive advertising practices and implicated This Amer...

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Gimlet 8: Our New Show

23 Nov 2014
26m
AI processed

Gimlet Media expands its network by recruiting PJ Vogt and Alex Goldman, formerly of WNYC’s TLDR, to launch their new internet-focused podcast, Reply All. This recruitment highlights the inherent risks of startup life, where the promise of revenue sharing and creative autonomy replaces the stability and benefits of est...

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Gimlet 7: How Listeners Become Owners

09 Nov 2014
32m
AI processed

Gimlet Media’s attempt to raise capital through crowd investing highlights the complexities of navigating the JOBS Act and SEC regulations. While the company successfully secures funding from its listeners, the process reveals a significant regulatory divide: federal laws still restrict non-accredited, everyday investo...

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Gimlet 6: How To Value Your Startup

26 Oct 2014
31m
AI processed

Setting a $10 million valuation cap for a pre-revenue startup functions as a narrative strategy rather than a mathematical certainty. Investors initially viewed this price point as aggressive for a company lacking a product, yet the valuation was justified by the founder's unique distribution advantage through establis...

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Gimlet 5: How To Name Your Company

13 Oct 2014
26m
AI processed

The central challenge of naming a startup is explored, focusing on the podcast company's struggle to find a suitable name. The initial name, American Podcasting Corporation (APC), was widely disliked for sounding outdated. Brainstorming sessions led to considering names from Esperanto, like "Arelo," but these were poor...

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Gimlet 4: Startups are a Risky Business

24 Sep 2014
27m
AI processed

Alex Blumberg documents his journey to secure funding for his podcasting company, detailing the challenges and diverse perspectives encountered. He and his partner Matt Lieber face skepticism from venture capitalists like Micah Rosenblum, who prioritize data-driven growth models and scalable tech platforms. This contra...

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Gimlet 3: How To Divide An Imaginary Pie

17 Sep 2014
30m
AI processed

Alex Blumberg chronicles his search for a business partner to launch his podcast network, highlighting the emotional and practical challenges. Initially advised by his wife and an investor to find a partner, Alex meets Matt Lieber, an MBA graduate, and former consultant. As they collaborate on a business plan, the conv...

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Gimlet 2: Is Podcasting the Future or the Past?

05 Sep 2014
24m
AI processed

Alex Bloomberg documents his attempt to secure funding for his podcast network, the American Podcasting Corporation (APC). After a disastrous first pitch to Chris Sacca, Alex hones his pitch and presents it to Sacca's partner, Matt Mazzeo. The revised pitch includes impressive listener numbers and a tagline: "connectin...

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Gimlet 1: How Not to Pitch a Billionaire

06 Apr 2014
27m
AI processed

Alex Blumberg documents his journey of starting a podcast company, detailing his transition from public radio to the private sector. He seeks funding from venture capitalist Chris Sacca, who shares his own success story of early investments in companies like Twitter. Sacca emphasizes the importance of conviction and cr...

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