Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
This podcast episode explores the importance of creating engaging content and understanding customer behavior in marketing. The concept of Jobs to Be Done is introduced as a framework for innovation and understanding buyer behavior. The podcast also emphasizes the value of conducting one-on-one interviews with buyers t...
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