Fast Company · Business

Creative Control

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

Episodes

How a Silicon Valley engineer-turned-creator is pushing back against hustle culture

21 Apr 2022

26m

Burnout is getting worse—but recovery won't take as long as you think

14 Apr 2022

25m

Emma Chamberlain on taking a coffee break from YouTube

07 Apr 2022

39m

Should your doctor be an influencer?

31 Mar 2022

38m

Patreon CEO Jack Conte on the creative middle class

24 Mar 2022

36m

AI processed

The creator economy is shifting from an advertiser-first model to one centered on direct ownership and sustainable income for creators. Patreon, founded to address the disparity between massive audience reach and negligible ad revenue, now facilitates over $3.5 billion in payouts, with more than half of its volume supp...