PNR 176: A&E Creates Content Blueprint for Brands
27 Mar 2017
55m
Joe Pulizzi & Robert Rose ยท Business
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Episodes
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
20 Mar 2017
1h 5m
PNR 174: It Doesn't Matter If You Call it Content Marketing
13 Mar 2017
1h 4m
PNR 173: MarTech Industry Needs to Team Up Against FANG
06 Mar 2017
1h 4m
PNR 172: Fake News Creates Huge Opportunity for Branded Content
27 Feb 2017
1h 4m
PNR 171: Apple and Amazon Race to Content Dominance
20 Feb 2017
1h 6m
PNR 170: Medium Picked the Wrong Business Model
14 Feb 2017
56m
PNR 169: Could Snapchat Be the Next Myspace?
07 Feb 2017
59m
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
30 Jan 2017
57m
PNR 167: The Battle for Custom Content
23 Jan 2017
58m
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
16 Jan 2017
58m
PNR 165: This Is the Year Agencies Buy Media Companies
10 Jan 2017
1h 4m
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
02 Jan 2017
1h 4m
PNR 163: Google, Facebook to Purchase Content in 2017
27 Dec 2016
55m
PNR 162: Fake News and Why It Spells Opportunity for Brands
20 Dec 2016
1h 6m
PNR 161: Is It Content Marketing or Sales Collateral?
13 Dec 2016
1h 4m
PNR 160: The Business Case for Content Marketing as PR
06 Dec 2016
1h 5m
PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?
29 Nov 2016
1h 1m
PNR 158: What Does Fake News Mean for Content Marketing?
21 Nov 2016
59m
PNR 157: WordPress and Medium Begin Turf War for Owned Media
14 Nov 2016
1h 1m
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