Audible · Business

Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers . Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

Episodes

This episode explores the remarkable success of IKEA, examining its evolution from a mail-order furniture business in 1940s Sweden to a global juggernaut. Against the backdrop of post-World War II Europe, founder Ingvar Kamprad's innovative flat-pack model and low-cost strategy disrupted the Swedish furniture market, l...