The CPG View

Decoding E-commerce Challenges and Opportunities in Consumer Goods (Andrew Freeman, Vice President NA for CP Skin Health Group, a division of Colgate-Palmolive)

Navigating Marketplace Control: Strategies, Risks, and Rewards (Russ Dieringer, Founder & CEO at Stratably)

Retail Insights Unveiled: Navigating the Ever-Changing Landscape (Jaclyn Nix, EVP, Media Sales & Operations at CitrusAd)

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 2 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)

Retail Revolution: Decoding the Commerce Media Boom (Conor McKenna Partner, LUMA Partners)

Trailblazing Success: Unveiling Stanley's Strategies in the Outdoor Retail Market (Matt Navarro, Senior VP Global Commerce at Stanley)

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)

Retail Resonance: Navigating Mission-Driven Shopping for Optimal Engagement and Sales Growth (Ethan Chernofsky, SVP of Marketing at Placer.ai)

Revolutionizing CPG Advertising: Unveiling DoorDash's Shoppable Ads and Growth Strategies (Toby Espinosa, VP at DoorDash Ads)

In this episode of The CPG View, Toby Espinosa, who leads the ads business at DoorDash, discusses how DoorDash benefits CPG brands through its CPC pricing model, enabling growth with reduced upfront capital risk. He highlights DoorDash's evolution from a promotions platform to an ad auction system, emphasizing the valu...

Commerce Chronicles: Navigating Beauty's Digital Landscape with a Visionary Leader (Swati Gupta, Head of Ecommerce at Weleda North America)

Channeling Success: Navigating the Evolving eCommerce Landscape for CPG Brands (Jorrit Steinz, CEO at Channel Engine)

Data-Driven Engagement: Unleashing the Power of CPG Brands in the Digital Era (Chris Jensen, CRO at Ibotta)

In this episode of "The CPG View," Chris Jensen, the Chief Revenue Officer of Ibotta, shares insights into how the company is reshaping performance marketing in the consumer packaged goods (CPG) sector. The discussion delves into Ibotta's innovative rewards strategy and its powerful data analytics that reveal consumer ...

Ibotta Uncovered: Empowering Consumers, Transforming Advertising (Bryan Leach, Founder and CEO at Ibotta)

In this episode of the "CPG View" podcast, host Bryan Leach, the founder and CEO of Ibotta, shares insights from his company, which has returned over $1.2 billion to consumers. The conversation dives into Ibotta's unique performance-based advertising model and its goal of aligning the interests of consumers and busines...

Blurred Lines: Navigating the Convergence of Roles and Responsibilities in the CPG Revolution (John Abele, Jean Allen, Kristin Duetmeyer; Heidrick & Struggles)

From Trailblazers to Trendsetters: Insights from the CEO of BIC in the Ever-Changing CPG World!

Cracking the CPG Code: Mastering Problem-Solving with the 7-Step McKinsey Framework (Julia MacDonald, Fractional CMO & Operations Advisor)

Elevating eCommerce with Content : The Kraft Heinz Company's Approach to Digital Shelf Mastery (Christina Tziallas, Head, Digital Shelf, Process Improvement and Last Mile/Emerging Markets)

Amazon Data Strategy 101: Straight from Intentwise's Top Gun (Sreenath Reddy, CEO, Intentwise)

Cracking the Oreo Code: Navigating the Digital Frontier of CPG (Francesca Hahn, VP eCommerce & DTC, Mondelez International)

Decoding Digital Disruption: A 15-Year Veteran's Insights on General Mills' Journey to eCommerce Excellence (Raquel Navarrski, VP of eCommerce & Pure Play, General Mills)