The Detail

Pushing our buttons to loosen our wallets

This episode of The Detail explores how marketing strategies influence consumer behavior, particularly in supermarkets, with a focus on collectible campaigns by New World and Woolworths. It examines the psychological tactics used to encourage spending and brand loyalty, with New World targeting established, quality-foc...

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Axe falls on history

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Balancing risk with overreach in our terror laws

The hidden epidemic in Kiwi homes that costs the country billions

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The value of Youth MPs put under a question mark

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A never-ending visa queue for refugees

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