Marketing School - Digital Marketing and Online Marketing Tips

How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website

Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay

Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner

Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM

Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years

How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more

The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms

Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal

The Role of Referrals and Networking in Agencies

Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles

The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss

MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?

How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month

How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC

Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI

Lessons Learned from Analyzing 3000 Landing Pages Pt. 2

This podcast episode delves into conversion rate optimization (CRO), emphasizing how strategic enhancements can transform average conversion rates into remarkable results. The speakers discuss critical elements that improve landing page effectiveness, including the power of color psychology, personalization, and target...

Lessons Learned from Analyzing 3000 Landing Pages Pt. 1

This podcast episode dives deep into the art and science of conversion rate optimization (CRO), led by experts Neil Patel, Aubrey Maloney, and Kyle, who stress the necessity of exceeding average conversion benchmarks across B2B and B2C sectors. They elucidate the critical role of mobile optimization in enhancing user e...

Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies

Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth

Profit Strategies for Agency Owners: Should You Distribute or Reinvest?