

Run the Numbers
Run the Numbers is a business podcast about financial metrics and business models for CFOs, aspiring CFOs, finance leaders, and ambitious people operating tech startups. Hosted by CJ Gustafson, CFO and writer of Mostly Metrics, the show shares lessons, frameworks, and operator insights from the trenches as a tech exec. Think of it as a playbook for the things CJ wishes he knew earlier in his career, covering SaaS metrics, annual budgeting, forecasting, headcount, equity, dilution, fundraising, and the decisions that drive performance and growth.
Episodes


A Masterclass in Annual Planning: Budgeting for Hypergrowth

Redefining Buy Now, Pay Later: A Customer-First Approach with Affirm’s CFO Michael Linford

Decoding SaaS Growth: Maxio’s 2024 Benchmarking Report with VP of Strategy Jon Cochrane

A CFO’s First 100 Days – A Playbook by Seven-Time CFO Stephen Grist

Efficiency Metrics, Management, and Consolidation - Tony Boor’s CFO Playbook for Scaling Blackbaud

“You’re Spending Too Much Time on Planning!” — The Seven Maxims of Annual Planning With Mercury’s Daniel Kang

Haunting Agitation: Channeling Ambition for Ultra Success with Dr. Julie Gurner

Why Fundraising Has Slowed Down: Insights from Emergence Capital’s Benchmarking Report

Revolutionizing a $500 Billion TAM Industry With West Shore Home CFO Philip Brenckle

The Roadshow, the IPO Process, and Ringing That Bell, With CFO Amanda Whalen of Klaviyo

The Evolution of Software Pricing and Packaging with Pricing Expert Jason Kap

The Business of AI in Military Defence with Shield AI CFO Kingsley Afemikhe

NPV-Positive Decision Making: Thumbtack CFO Larry Roseman’s Winning Framework

The Art of a Fundraising Announcement with Eric Newcomer

Mastering OKRs: A CFO’s Guide with Bryan Morris of Demandbase

Finding “Personal Product-Market Fit”: Career Advice from CJ in Q&A With Intern Charlie

Behind the Earnings Calls: Couchbase CFO Greg Henry on Consumption Models & Analyst Relations

From Founder to CFO: Jessica Lanier on Leadership, Acquisitions, and Career Growth

Revenue Durability and Monetization Strategies in SaaS With CJ Gustafson
In this episode of the Run the Numbers podcast, CJ Gustafson discusses various business monetization strategies, including subscription, usage-based, hybrid, transaction-based (take rates), and advertising models, providing examples from companies like Zoom, Snowflake, and Adyen. He touches on the nuances of profession...
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