Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.
This podcast episode discusses the use of Connected TV (CTV) advertising by brands, specifically focusing on Ariat's experience. The interview features Ariat's head of brand media and Tatari's head of client services, who detail Ariat's successful CTV campaigns, including strategies for measuring success beyond tradit...
This podcast interviews the co-founders of Reactiv, a mobile commerce platform, focusing on their innovative "Clips" technology. The discussion covers Clips' functionality—allowing app-like experiences without downloads—its benefits for acquisition and retention (including high push notification open rates of 66%), an...
This podcast features an interview with Sahil Bloom, a writer and entrepreneur, discussing his upcoming book, "The Five Types of Wealth." The conversation covers Bloom's journey from zero followers to book publication, his shift in content focus from finance to broader life exploration, and the challenges of writing a...
This panel discussion-style podcast focuses on Direct-to-Consumer (DTC) trends in the health and wellness industry for 2025. The hosts and guests discuss the evolving landscape of DTC marketing, highlighting the increasing difficulty of relying solely on paid advertising platforms like Meta. They emphasize the need fo...
This interview podcast features Rihards Piks, co-founder of Supliful, a platform that streamlines the process of creating and growing consumer brands. The conversation begins with Piks' entrepreneurial journey, including his previous ventures and the challenges that led him to create Supliful. The podcast then delves...
In this episode of the podcast, Sahand Dilmaghani, the CEO and founder of Terra Kaffe—an upscale espresso machine company—shares his entrepreneurial journey. He talks about the hurdles and victories he's faced while building a hardware business, particularly focusing on direct-to-consumer sales and fostering a sense of...
In this podcast episode, Rob, a seasoned entrepreneur, shares his journey in building effective marketing teams while tackling the challenges of scaling businesses across different sectors. He stresses the need to concentrate marketing efforts on one strong channel before branching out, drawing from his experience with...
In this podcast episode, the discussion centers on the changing landscape of media buying, especially after the iOS 14 update. The guest, a seasoned sales and marketing director with a background at Meta and an agency, stresses the need for a comprehensive strategy that goes beyond traditional media buying. This includ...
In this podcast episode, the hosts explore the successes and insights gained from a brand's Black Friday and Cyber Monday sales. They emphasize the vital role of year-round brand awareness campaigns in boosting sales during peak times. The founders discuss their strategies for launching multiple products throughout the...
In this podcast episode, the discussion centers on strategies for fostering customer loyalty and retention specifically for direct-to-consumer (DTC) brands. The speakers advocate for a shift away from traditional transactional loyalty programs, like points systems, towards more personalized and experience-driven method...
In this podcast episode, Jordan Nathan, the CEO and founder of Caraway, shares insights into the company's journey and marketing strategies. Caraway's success stems from a careful approach to expanding their channels, emphasizing measurable outcomes before venturing into new platforms. Their influencer marketing has sh...
In this podcast episode, the hosts tackle the complexities of marketing attribution in the e-commerce landscape. They point out the challenges of accurately tracking revenue across multiple platforms like Meta, Google, and TikTok, stressing the importance of having a unified source of truth. The conversation highlights...
In this podcast episode, the team behind the brand Oppie shares their insights and experiences from the past year, particularly regarding their strategies for Black Friday and the holiday season. They emphasize the shift from focusing solely on customer acquisition cost (CAC) to considering the CAC-to-average order val...
In this podcast episode, the hosts, Kasper and his guests, explore the fascinating journey of Carpe—a brand that started as a college project and evolved into a top player in the antiperspirant market. They discuss how Carpe identifies and meets customer needs, as well as its strategies for acquiring and retaining cust...
In this podcast episode, Sabrina, a brand and digital strategy expert, draws on her extensive marketing experience and customer-focused approach at Hanky Panky. She highlights the importance of blending emotional connections with data-driven strategies, addresses the challenges posed by siloed marketing teams, and disc...
In this podcast episode, Sal, the CMO, and Jared, the CTO of Cymbiotika, discuss their brand's innovative approach to multi-channel marketing and effective customer acquisition strategies. They highlight the importance of education, storytelling, and authentic influencer partnerships in their efforts. The conversation ...
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