Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
This episode explores the world of domain names and their strategic importance in branding and marketing, interwoven with marketing lessons learned from the B-movie industry. Against the backdrop of a discussion about domain hoarding, the conversation pivots to the significant value and potential of domain names, part...
This podcast episode features an interview with Judi Fox, a LinkedIn expert, discussing strategies for optimizing LinkedIn profiles and content for business growth. The hosts and Judi analyze the importance of visual profile elements, the impact of comments and reposts on reach, and the effectiveness of external links...
This Marketing Misfits podcast episode interviews Dan Kurtz, an SEO expert, about recent Google algorithm updates and their impact on SEO strategies. The discussion covers a recent Google update requiring JavaScript for search result browsing, its implications for SEO tools, and the increasing importance of brand buil...
This Marketing Misfits podcast episode interviews Molly Mahoney, a marketing expert with a background in performing arts, about her unique approach to marketing. The conversation covers her signature opening song, strategies for captivating audiences (both in person and online), and techniques for crafting compelling ...
This Marketing Misfits podcast episode interviews Marty Greif, president of SiteTuners, about conversion rate optimization (CRO). The discussion covers quick wins like adding phone numbers to websites to build trust, avoiding entry pop-ups, and using clear calls to action. Greif emphasizes the importance of understan...
This episode of "The Marketing Misfits" interviews Shamori Battle, focusing on his networking expertise and entrepreneurial journey. The conversation covers Battle's unique approach to networking, emphasizing genuine connection over transactional interactions, and his experiences building businesses from the ground up...
This Marketing Misfits podcast episode explores unconventional marketing strategies used by beverage companies, focusing on Red Bull, Liquid Death, and a high-priced Hawaiian water, Kona Nāgari. The hosts discuss the unique approaches each brand took to establish market presence and brand identity, highlighting Red Bu...
This interview podcast features Kevin King and Norm Farrar interviewing Ian Sells, an expert in the creator economy and influencer marketing. The discussion begins with a humorous anecdote about accidentally eating dog ice cream, transitioning into a serious conversation about the evolving landscape of influencer mark...
This interview podcast features Justin Moore, a sponsorship coach, discussing strategies for creators and businesses to secure sponsorships. The hosts and guest begin by sharing anecdotes about their recent experiences with sponsorships, then delve into different sponsorship models (affiliate, hybrid, flat fee), empha...
This interview podcast features marketing experts Kevin King and Norm Farrar interviewing Joseph Wilkins, founder of Funny Sales Videos, about creating humorous video ads. The discussion begins with a brief exchange between the hosts, then dives into Wilkins’ experience in video production, transitioning to a detailed...
In this episode of "The Marketing Misfits," the spotlight is on the vital importance of packaging for consumer packaged goods (CPG) in the retail landscape. The conversation kicks off with engaging stories that highlight how packaging can shape consumer perceptions. Following that, host Doug Pick, a seasoned CPG expert...
In this episode of the Marketing Misfits podcast, host Amber Spears, an affiliate marketing expert, delves into the changing landscape of SEO and the growing influence of influencer marketing. She underscores the significance of diversifying customer acquisition strategies. Spears advocates for businesses to develop ro...
In this podcast episode, the hosts explore the comeback of direct mail marketing, especially postcards, as an impactful yet often neglected tool. While many marketers are fixated on digital options, the conversation reveals that direct mail boasts an impressive nearly 100% open rate, offers a tangible touchpoint, and a...
In this episode of the Marketing Misfits podcast, the hosts delve into the essential role emotional connection plays in marketing, moving beyond mere transactions. They introduce their new venture, Dragonfish Communications, and stress the importance of in-person collaboration for effective brainstorming and branding. ...
In this podcast episode, Josh Johnson shares his expertise on building, growing, and scaling an agency through his consulting firm that specializes in digital marketing. The discussion highlights the common challenges agency owners face, such as reliance on founders and the struggle to create systematic processes for r...
In this episode of the podcast, Melisa Vong, a thriving Canadian e-commerce entrepreneur, shares her inspiring journey of creating and selling multiple Amazon brands, mainly in the beauty and supplement sectors. She dives into her innovative marketing tactics, such as harnessing the power of TikTok and other social med...
In this episode of The Marketing Misfits, Michelle Barnum Smith shares her transition from corporate high-tech marketing to becoming a TikTok Shop expert. She delves into the hurdles that major brands encounter in establishing authenticity on TikTok and highlights the significance of personal branding. Michelle clarifi...
In this episode of "The Marketing Misfits," Norm and Kevin dive into the topic of customer service. They emphasize that outstanding customer service goes beyond merely resolving issues; it’s about surprising and delighting customers. Through personal anecdotes about their experiences with different companies, they illu...
In this episode of the Marketing Misfits podcast, host Mike Robinson, founder of The Eighth Notch, shares insights on transforming last-mile delivery. His company collaborates with major carriers to streamline deliveries, cutting down on individual stops and significantly reducing both carbon emissions and costs for re...
In this podcast episode, Barbara Drazga, also known as "The Deal Diva," shares her wealth of experience in e-commerce and innovative marketing strategies. The discussion highlights her groundbreaking approach to email marketing, emphasizing the importance of understanding subscriber preferences through surveys. Barbara...
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