Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
In this episode of Marketing Against The Grain, Kipp Bodnar introduces Google's new image model, Nano Banana Pro, and its integration into NotebookLM. He demonstrates how to use NotebookLM to create infographics and slide decks from various content sources, including YouTube videos and websites, using the new AI featur...
Kipp and Kieran discuss Google's Gemini 3, highlighting its state-of-the-art reasoning, multimodal understanding, and vibe coding capabilities. They compare Gemini 3 to ChatGPT, noting its advantages, and explore its potential marketing and business applications, including creating custom marketing strategies and custo...
In a live episode from London, Kipp Bodnar and Kieran Flanagan of the "Marketing Against The Grain" podcast discuss the impact of AI on marketing over the past year, highlighting the shift in search, the rise of AI-generated content, and the importance of individual creators. They explore how AI is disrupting tradition...
In this episode of the podcast, Kipp Bodnar interviews Erica Wenger, founder and general partner at Park Rangers Capital, about the current state of startups, marketing, sales, and AI. Erica shares her insights on how software is becoming easier to build, leading to increased competition and the need for companies to d...
The speaker introduces a new feature from Claude AI that allows users to equip their AI assistant with specific skills, enhancing its capabilities to perform tasks at an expert level. The episode details how to create, upload, and utilize these skills, demonstrating the process with examples like generating compelling ...
Kieran Flanagan and Kipp Bodnar dissect Gamma's marketing strategies, an AI presentation tool that achieved $50 million ARR with only 30 employees. They focus on Gamma's four-step marketing approach, emphasizing influencer marketing as the new form of virality, replacing traditional product-led growth. The discussion c...
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