Ice Cube Is Taking the BIG3 Public — And He Wants You to Own a Piece

The BIG3 basketball league is shifting from a privately held entity to a publicly traded company on the NASDAQ under the ticker symbol TONT, marking a historic move to democratize professional sports ownership. Founded by Ice Cube to address the off-season void in basketball and professionalize the three-on-three format, the league now seeks to leverage public capital to scale its global footprint. This expansion includes increasing the number of teams, extending the season, and launching international leagues in regions like Asia and Australia. By moving away from the traditional model of billionaire-exclusive ownership, the league provides fans an opportunity to participate in its financial growth. This strategic pivot aims to transform the BIG3 into a dominant global sports brand, utilizing its entertainment-driven marketing expertise to capture a wider audience and solidify its position in the competitive sports landscape.