Recorded live in Park City, Utah, our first ever in-person episode brings together Blair Orr (LEAD), Blake Burnard (Grindhaus), Chase Chapman (Grindhaus), and Brandon Corrasa (LEAD) right after the Business of Strength Gold Medal Standard Retreat.

We break down what was most impactful over the weekend, including how to create story-worthy moments for your clients, raising the standards you hold yourself, your staff, and your athletes to, knowing when to fire staff and how to hire to your values, and training your staff on communication standards.

We also dive into takeaways from Bobby Maximus's talk on social media and content, the inflection points that helped their gyms turn pro, the mindset it takes to weather the storm of entrepreneurship when everything feels like it's falling apart, and how to attract members who align with your culture and handle the ones who don't.

Stick around after the end credits for a good word we shared once the mics were off.

🔗Check out more from the crew 👇

Blair Orr: @lead.blair @leadperformance

Blake Bernard: @blakeburnardcoaching @grindhaus_sc

Chase Chapman: @chase_chapman15

Brandon Corrasa: @brandon_corrasa

This podcast evolved from my book, Strength In Numbers — the ultimate mentorship guide for coaches.

Featuring insights from 100+ ELITE coaches across every level and sport, it’s an encyclopedia of coaching wisdom built to help you grow your career, navigate failure, and find long-term coaching success.

👉 Grab your copy of Strength In Numbers [by clicking here].

00:00 Intro

02:55 Biggest Takeaways From the Retreat

05:44 Professionalism and Follow-Through

08:23 Training Staff on Communication Standards

11:58 Holding the Standard Every Time

21:11 Enforcing Standards and Knowing When to Fire

22:50 Attracting Members Who Fit Your Culture

28:37 Handling Members Who Don't Fit

35:11 Creating Story-Worthy Moments

41:59 Bobby Maximus on Social Media and Content

46:41 Inflection Points That Helped Them Turn Pro

53:51 Weathering the Storm of Entrepreneurship

01:05:55 Delegation and Leading With Clarity

01:17:23 Bonus: Faith and Business

EP 72: Business of Strength Retreat | Raise the Standard, Outlast Everyone (Burnard, Orr, Chapman, Corrasa)

The Strength In Numbers Podcast

EP 72: Business of Strength Retreat | Raise the Standard, Outlast Everyone (Burnard, Orr, Chapman, Corrasa)