Morris Chang, in conversation with Jen-Hsun Huang

Morris Chang, the father of the dedicated semiconductor foundry, details the strategic evolution of TSMC from its 1987 inception to its status as a global industry leader. The discussion centers on the creation of the pure-play foundry model, which catalyzed the fabless semiconductor industry and generated significant shareholder value. Chang emphasizes that TSMC’s success stems from unwavering core values—integrity, commitment, and innovation—and a relentless focus on customer satisfaction, often described as "jumping through hoops." He explains the necessity of adapting leadership mindsets to navigate different business life cycles, from survival and rapid expansion to maturity. The conversation also highlights the resilience required to overcome crises, such as the 1999 Taiwan earthquake, and the importance of grooming successors who embody the company’s foundational principles to ensure long-term viability on an increasingly competitive global stage.