Charlotte Otter is an author, speaker, podcast host, and advisor specializing in reputation management, change communications, and building high-performing communications teams. With decades of experience working for global communications for companies like SAP and Anglo American, she now helps organizations craft impactful narratives that resonate across diverse audiences.

Her debut book, We Need New Leaders (June 3, 2025), reveals how reputation management is a critical but often overlooked tool for diverse leaders aiming for C-suite roles. Combining her MSc research with 20+ years ofexperience, Charlotte provides a roadmap for emerging leaders to leverage their reputation as a competitive advantage. She explores the power of storytellingin leadership, the challenges of visibility in a noisy digital world, and why reputation equity is key to long-term success.

Charlotte Otter shares her journey from South Africa to Germany, detailing her career transitions from journalism to PR, and ultimately to executive communications at SAP. She discusses the importance of self-belief, the challenges of work-life balance, and the nuances of reputation management in today's digital age. Charlotte emphasizes the role of emotional intelligence in leadership, the unique challenges faced by female leaders, and offers valuable advice for young women entrepreneurs. The discussion also touches on the creative process of writing fiction versus non-fiction, the significance of mentorship, and what inspires Charlotte in her current endeavors.Charlotte's Recommendations:

Books

The Authority Gap by Mary Ann Sieghart

Why Do So Many Incompetent Men Become Leaders by Tomas Chamorro-Premuzic

Podcasts

We Can Do Hard Things with Glennon Doyle, Abby Wambach & Amanda Doyle

How to Fail with Elizabeth Day

The Shift with Sam Baker

Get In Touch With Charlotte:1. www.charlotteotter.com

2. http://www.instagram.com/charlotter1968

3. https://bsky.app/profile/charlotteotter.bsky.social

4. https://linkedin.com/in/charlotteeliseotter

Reputation Equity Is Key To Long-Term Success: Charlotte Otter

50% with Marcylle Combs: Women in Leadership

Reputation Equity Is Key To Long-Term Success: Charlotte Otter