We've come a long way in the Amazon ecosystem. What used to be the Wild West, where people were just launching products with no clear guide on how to be successful other than trial and error, has now become more of an established retailer. Their ads network is massive, they're fees have gone up, and they've received a ton of regulatory pressure causing them make wide and sweeping changes across categories from UPCs to reviews, account suspensions to compliance certifications.

Noah Wickham, Sales Director at My Amazon Guy, has seen it all. With a decade of exerience, he's witnessed Amazon go from burgeoning to booming. And he welcomes the changes. We talk all things Amazon. Just two agency guys, shooting the breeze, talking fees. We couldn't help ourselves. Off we go into the jungle!

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Our guest's Name is Noah Wickham. He began his e-commerce journey over a decade ago, starting with reselling on eBay and progressively expanding his expertise. Over the years, he has worked with over 400 brands across nearly every industry, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise spans Amazon, Walmart, and Shopify, making him a go-to resource for brands seeking to scale and excel in the ever-evolving eCommerce landscape.

With a passion for building brands and business growth, Noah is dedicated to helping brands become both insanely profitable and hugely successful. Drawing from his experience in private brands, resale, and agency work, Noah's goal is to take mid-market and enterprise brands from million-dollar ventures to billion-dollar powerhouses.

As a growth-centric leader and client success advocate, Noah is focused on delivering insights that drive sustainable success. Outside of work, he enjoys cooking, video games, reading, and chess, and on Saturday nights, you can often find him exploring new restaurants or venues in his city.

You can find them at...

Website: https://myamazonguy.com/

Find them on LinkedIn: https://www.linkedin.com/in/noahwickham

Find them on Instagram: @noahwickham

Find them on Facebook: Noah Wickham

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.

Website: https://podcastify.me

Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/

Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/

Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Season 3 Episode 18: Amazon's Quest For A Seat At The Retail Table

The Longer Game

Season 3 Episode 18: Amazon's Quest For A Seat At The Retail Table