Episode 15: Do You Know Your Audience? Localization and Why You Shouldn't Sell Fluff In Germany

Games that are funny and topical here in the US are not necessarily going to be hilarious in a place like say Japan, think Cards Against Community and other crazy games. Localization is a necessary part of success in ecommerce and retail in general. Languages, cultures, and interests change wherever you go so you have to think like that local country thinks as a brand. Jana Krekic, CEO of YLT Translations walks us through how to think and adjust our mindset effectively.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

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About our guest:

Jana is a certified translator, international speaker, an E-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work.

Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses.

She doesn’t only lead the team of 82 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

You can find them at...

Instagram: https://www.instagram.com/ylt_translations/

Facebook: https://www.facebook.com/jana.krekic/

LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227

Website: https://ylt-translations.com

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Arch DevOps.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

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