As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.

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Our guest Guest Name is Carter Jensen. Carter is the Sr. Manager of Global Commerce at GMI, aka General Mills. Carter joined General Mills in 2020 amid ecommerce disruption driven by the Covid-19 pandemic. With a mission to help accelerate ecommerce capabilities, he supported the vision of “Connected Commerce” across the organization, transforming the go-to-market strategy for the company's collection of leading, global brands.

You can find them at...

Website: CarterJensen.com

Find them on LinkedIn: linkedin.com/in/CarterJensen

Michael Maher, the host, would love to connect with you.

Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.

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Website: https://thinkcartology.com

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Season 2 Episode 1: Nostalgia Sells, Innovation Sustains

The Longer Game

Season 2 Episode 1: Nostalgia Sells, Innovation Sustains