Believing in something when you don't see it is the definition of faith. As an entrepreneur, you have to be persistent in your pursuit of something, even when all the evidence says "you're failing" and nobody else believes your venture will ever get up off the ground.

That's a tough pill to swallow but it's the one Matt Behrend, CEO of Agility, took and survived, finally proving his thesis. Matt and team believed that brand advertising was important but it was often unattainable for brands without huge budgets. They knew it could be more accessible, as well as measured effectively, so that brands of all sizes could invest more into it. And they've done just that.

After 7 years of hard work, marching with pace and urgency, Matt and team are seeing results in the form of revenue. When you play the long game and believe in what you're doing, it always pays dividends. Mix a scoop of creatine in your water and let's rep this episode out!

In this episode:
• Why most brands fight over the same small group of buyers
• Why performance marketing looks efficient but stalls growth
• How brand advertising actually creates demand
• Why measurement has held brands back
• What it takes to build when there’s no proof it will work

Play the long game long enough, and it pays off.

The Longer Game explores the future of retail across Amazon, ecommerce, and brick-and-mortar.

The goal is simple: help brands grow by understanding how all channels work together.

Retail is evolving. The brands that win are the ones willing to adapt.

Subscribe to stay updated on new episodes.

Learn more: https://thelongergame.com
LinkedIn: https://www.linkedin.com/company/thelongergame
Instagram: https://www.instagram.com/thelongergame

About Matt Behrend:

Matt Behrend is a serial SaaS entrepreneur and CEO of Agility Ads, a precision brand advertising platform built to make brand a predictable growth engine.

He brings 15+ years of experience building and scaling marketing and sales teams at venture-backed SaaS companies, including multiple exits.

Connect with Matt:
https://agilityads.com/
https://www.linkedin.com/in/mattbehrend

About the Host:

Michael Maher is Chief Idea Officer of Cartology, an Amazon-focused agency helping brands grow revenue and profitability.

Connect with Michael:
michael@thinkcartology.com
https://www.linkedin.com/in/immichaelmaher

Sponsored by Cartology
https://thinkcartology.com

Only 5% Of Your Market Is Buying Right Now with Matt Behrend | The Longer Game

The Longer Game

Only 5% Of Your Market Is Buying Right Now with Matt Behrend | The Longer Game