#408 | Dasha talks with Logan Lyles, founder of webinar-as-a-service agency DemandShift, and winner of the Exit Five Live webinar about webinars for this very play! They break down the five mistakes that keep B2B webinars from driving pipeline. Logan shares why emailing only your own list caps your reach, and how email swaps and LinkedIn event invites bring in new audiences. He explains why your thank-you page is a wasted high-intent moment, and how a two-step survey flow books demos before the webinar even start. Logan also shares how to give your live audience a clear next step without getting salesy. They cover smarter follow-up using survey and poll data instead of just attended-versus-not, how to repurpose a webinar into newsletters and interactive lead magnets, and how he uses AI to plan and repurpose content one asset at a time with a human in the loop.

Show notes:

Paved – newsletter marketplace to find sponsorship fits by ICP/niche
Blazel – LinkedIn tool that gets a whole team active; free personal LinkedIn “report card” (12-month post analysis, benchmarks vs. peers)
Impactable – Justin Rowe’s agency; source of the LinkedIn event-invite hack
Riverside – recording platform he moved webinars onto
Higgsfield – AI ad-creative tool (Dasha’s mention)

Timestamps:

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Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

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Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift

The Dave Gerhardt Show (from Exit Five)

Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift