406 | In this mailbag “Ask Dave Anything” episode, he gets into your most burning B2B marketing questions, concerns and challenges. There's no playbook for B2B marketing, but you can lean on the pros (like Dave) for advice when you're stuck. He shares his take on prioritizing brand or demand, then explains what he'd do in his first 90 days as a new marketing leader. He also shares his take on AI for outbound, the most underrated marketing investment, community vs. audience and whether AI is a bubble.

Timestamps:

(00:00) - A solo mailbag: Exit Five members ask, Dave answers

(05:42) - The biggest "mistake": narrowing Exit Five's ICP

(08:52) - Brand building vs. bottom-of-funnel pressure

(11:08) - AI outbound and "why you, why now"

(12:58) - The most underrated investment: giving a damn

(16:58) - Building community by showing up (10,000 comments)

(19:20) - Thinking like an exec: why incentives drive behavior

(21:51) - Your first 90 days as head of marketing

(26:21) - Life outside B2B: family, exercise, and routine

(30:42) - What younger Dave wanted vs. what he doesn't want now

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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Dave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more)

The Dave Gerhardt Show (from Exit Five)

Dave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more)