20% fewer people give to a cause today than they did in 2000. Only 19% of donors give a second time. And just 14% of nonprofits can accept the assets where most wealth actually sits.

Allison Fine, president of Every.org and four-time author on technology and social change, calls it the generosity gap. In this special episode, she joins Jon and guest co-host Joan Garry, founder of the Nonprofit Leadership Lab, to talk about how nonprofits close it. 🩵

In this episode, you'll hear:

Why 97% of wealth sits in non-cash assets like stock, crypto, and DAFs, and what it costs you when donors can't give them easily
The leaky bucket: why only 19% of donors give again, and what happens when you put that number in the middle of the board table
Why the best move for a burned-out nonprofit might be to cut half its programs
How a $200 donor at GLAAD turned into a multimillion-dollar legacy gift

You'll walk away with a clear case for doing less, asking less, and building deeper relationships with the everyday donors who keep you standing. 🩵

Episode Highlights:

(2:48) Joan's new handbook for nonprofit board members
(6:18) Allison's story: from Sleepy Hollow town council to Every.org
(9:49) The generosity gap: 97% of wealth vs. 14% of nonprofits
(11:49) Burnout, boards, and the case for doing less
(19:17) Friction is the kryptonite to generosity
(22:15) The leaky bucket: why only 19% of donors give again
(27:26) The $200 donor who left GLAAD millions
(29:54) One good thing

Episode Show Notes: www.weareforgood.com/episode/751

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751. Why 20% Fewer People Are Giving (And What Nonprofit Leaders Can Do About It) - Allison Fine and Joan Garry

We Are For Good Podcast - The Podcast for Nonprofits

751. Why 20% Fewer People Are Giving (And What Nonprofit Leaders Can Do About It) - Allison Fine and Joan Garry