Join our community in Signal with people like you: request ⁠here⁠. ________________________

At 18, sitting in Barranquilla, he found a food fair on a French website he could barely read. Eighteen years later, he’s walking into it with a product and a nomination.

In this episode of Tomorrow’s Bites, we sit down with Andres Jara, founder of Favamole, to mark one full year of Building in Public. It’s been a year of a fire, funding rounds, a company that almost went under and panic attacks. It’s also a year of a rebrand, a move into retail, a new recipe and a SIAL Innovation nomination he first dreamed about as a teenager in Colombia.

This isn’t a victory lap. It’s an honest look back at what a year of building actually teaches you, and what he’d never do again.

We explore:

The conversation with his mother at 18, and why he’s treating this nomination as a win whatever the outcome
What he’d do differently if he started over: start leaner, build an audience before you need one, and stop trying to learn everything yourself
Why a product that is completely new in concept means buyers ask “what do I do with this?”, and why he now has to act like a mother bird
Why nobody’s ignoring you, they’re just busy, and how following up became the muscle that changed his relationships
How he uses AI to challenge his own thinking, and to chase the follow-ups he used to let slip
Why being in a network for two years meant nothing until he showed up with a concrete ask
The rebrand for retail: why shoppers buy on autopilot, and what it takes to pull them out of it
Storytelling online when groceries move to apps, and why the best brands make their product the secondary character

What’s next: sell, sell, sell, because a company can’t live on grants and funding alone

🙏 LEAVE A REVIEW

If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!

👋 GET IN TOUCH WITH US

👥 ⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠🌎 ⁠⁠Website⁠⁠⁠⁠⁠

SIAL Paris, Rising from Ashes and Rebranding For Retail: A Year of Favamole in Tomorrow's Bites - with Andres Jara Building In Public #12

Tomorrow's Bites with Andrés and Sjacco

SIAL Paris, Rising from Ashes and Rebranding For Retail: A Year of Favamole in Tomorrow's Bites - with Andres Jara Building In Public #12