Episode cover
20 Oct 2026
52m

Tony Hawk's Real-Life Willy Wonka

Podcast cover

99% Invisible

Experience designer N.D. Austin crafts immersive, real-world scenarios that prioritize personal transformation and generosity over commercial interests. His approach stems from a childhood spent within a doomsday cult, where he learned the mechanics of world-building and the power of ritual. By designing finite, meaningful experiences—such as a custom board game-based funeral or a multi-year project to engineer serendipity for a struggling acquaintance—he creates "magic circles" that allow participants to step outside their everyday lives. Austin rejects the attention-capturing tactics common in modern tech, instead focusing on intimacy, transgression, and the beauty of temporary, shared moments. His work serves as a deliberate counter-narrative to digital design, emphasizing that the most profound human connections arise from intentional, generous, and ultimately transient experiences that honor the specific needs of the individual.

Outlines

Sign in to continue reading, translating and more.

Open full episode in Podwise