Adapta CEO Max Peters explains how the fully bootstrapped Brazilian company uses Vercel's AI Gateway and custom routing to reduce AI model costs by 44%. He reveals why product-led growth is failing SMBs in 2026 and outlines their expansion strategy. Check out our sponsor Lovable: ⁠https://lovable.dev.⁠ Turn ideas into software people love.--⁠https://x.com/maxrpeters⁠

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Timestamps:(00:00) Introduction (00:39) Adapta Origin Story (01:51) Implementing Vercel AI Gateway (02:37) Intelligent Model Router Mechanics (03:41) Selecting Vercel Over Competitors (04:20) Introducing Maestro Autonomous Workflows (05:08) Why PLG Is Failing (06:10) Adapta International Expansion

Note: This podcast is not investment, legal, or tax advice, and is intended for informational and entertainment purposes only. Hosts and guests may hold positions in the companies and securities discussed; do your own research before acting on anything you hear.

How We Cut AI Model Costs by 44% | Max Peters

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How We Cut AI Model Costs by 44% | Max Peters