Why Amazon Is Blocking Personal AI Assistants | Assaf Elovic

The modern web remains largely unprepared for the rapid rise of AI agents, with only 3-4% of websites currently optimized for agent interaction. While human-centric design has long been the standard, the shift toward agent-driven traffic—growing at 8,000% annually—requires a fundamental redesign focusing on discovery, readability, usability, and payment integration. Large corporations often block these agents to protect short-term interests like advertising revenue, yet this strategy risks long-term relevance as agents increasingly influence consumer choices. Assaf Elovic, CEO of Ora, highlights that users now prioritize convenience, frequently requesting that personal assistants autonomously manage payments. Businesses that fail to adapt their infrastructure to support these autonomous agents face significant disadvantages, as AI models increasingly favor platforms that provide clear, accessible, and actionable data for multi-step reasoning tasks.