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Are “natural” diamonds still worth it if you can get a near-identical alternative for a fraction of the cost? With a boost from celebrities like Sarah Jessica Parker, lab-grown competitors could be coming for the crown.

On today’s Big Take podcast, guest host Stacey Vanek Smith talks to industry insiders and De Beers Group CEO Al Cook about what $12 half-carat earrings could mean for the luxury business’ future and how the old guard is pushing back.

We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer

Host: Stacey Vanek Smith; Guests: Al Cook, Edahn Golan, Adelle Archer; Produced by Julia Press; Edited by Aaron Edwards; Engineering by Sean Carter.

See omnystudio.com/listener for privacy information.

The Diamond Industry’s Battle for Your Ring Finger

Big Take

The Diamond Industry’s Battle for Your Ring Finger