Law firms struggle to extract value from vast, disorganized data repositories, creating a critical barrier to successful AI adoption. Rachel Shields-Williams, Director of AI and Knowledge Management at Bass, Berry and Sims, emphasizes that firms must prioritize cleaning and structuring proprietary data based on specific practice needs before integrating AI tools. Rather than pursuing massive, high-risk technological overhauls, firms should embrace incremental, 1% improvements to build sustainable workflows. A "translator" role is essential to mediate between legal practitioners, IT, and risk management, ensuring that technology aligns with human-centric business goals. By controlling proprietary knowledge and understanding the limitations of third-party AI models, firms can better navigate the evolving legal tech landscape while avoiding the pitfalls of shadow AI and unrealistic expectations.
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