Attio CEO and Co-Founder Nicolas Sharp breaks down their newly announced hybrid architecture for AI-native CRMs. He explains how replacing linear sales pipelines with SQL query endpoints and agentic harnesses allows AI agents to interact with customer data directly at infrastructure scale while keeping enterprise guardrails intact. Check out our sponsor Lovable: https://lovable.dev. Turn ideas into software people love.

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Timestamps:

(00:00) Introduction

(01:21) Attio's Hybrid Architecture Launch

(02:42) What Is Broken With CRMs

(04:33) Agents Across The Customer Lifecycle

(07:54) Reimagining The Linear Sales Pipeline

(09:55) The Platform War And Harness Layer

(13:07) Giving Agents A SQL Interface

(17:54) What Is Next For Audío

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Note: This podcast is not investment, legal, or tax advice, and is intended for informational and entertainment purposes only. Hosts and guests may hold positions in the companies and securities discussed; do your own research before acting on anything you hear.

Why the Linear Sales Pipeline Is Dead | Nicolas Sharp

MTS

Why the Linear Sales Pipeline Is Dead | Nicolas Sharp