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13 Oct 2026
56m

How to Get People to Say Yes | Ryan Serhant

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The Knowledge Project

Success in high-stakes sales requires a willingness to embrace embarrassment and prioritize long-term growth over immediate comfort. By treating time as a finite, high-value currency—specifically allocating 1,000 productive minutes daily—professionals can outperform competitors who lack structured discipline. Rather than relying on deceptive "fake it till you make it" tactics, effective salesmanship centers on embodying the future version of oneself and building authentic relationships through a "hook 'em, help 'em, ask 'em" framework. This approach, combined with relentless follow-up and a refusal to let ego derail transactions, allows for sustained performance in competitive markets. Ultimately, the transition from individual agent to business owner demands a shift from personal ambition to a broader responsibility for the success of one's team and legacy, proving that growth remains the primary driver of both professional achievement and personal satisfaction.

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