Creating Muse: The Fastest-Growing AI Product Since ChatGPT | Alexandr Wang, Meta

Muse represents a shift toward personal superintelligence, designed to handle life's mundane obstacles and reclaim human agency. Unlike typical chatbot interfaces, this agent functions as a cohesive, reliable tool built through a meticulous, seven-month refinement process that prioritized user experience over rapid, fragmented feature releases. The project emerged from a strategic partnership between Meta and Scale AI, which allowed for the creation of a flat, high-talent-density lab focused on long-term consumer utility rather than just coding efficiency. By utilizing a "diamond mining" approach to talent and fostering an environment that empowers researchers, the team successfully launched a product that resonates with millions. The marketing strategy abandoned traditional advertising in favor of viral, user-driven "wow" moments and unconventional social media engagement, effectively positioning Muse as a transformative, accessible technology for everyday life.