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After burning out in a high-level corporate career, Sarah Magnoni took a leap into entrepreneurship and built Cobblestones & Castles, a travel business offering immersive, history-focused European group trips for women. Sarah shares how she turned a personal passion into a profitable niche, why she refuses to create cookie-cutter itineraries, and how embracing a little “delusion” helped her sell out trips and build a business entirely her own.

About Sarah Magnoni:

After decades in advertising technology and moving up the corporate ladder, Sarah walked away from a high-paying leadership role to create her own path. As the founder of Cobblestones and Castles, Sarah helps women travel solo, within a group. With a focus on European history, specifically women's history, her small-group trips include exclusive experiences and private access to authors, historians, and castles. Sarah is also an author and writer and is currently working on her second book.

instagram.com/cobblestonesandcastles

cobblestonesandcastles.com

Today we will cover:

(01:30) Transitioning from corporate burnout to full-time travel entrepreneurship
(05:00) Building and selling small-group trips for solo women travelers
(10:00) Creating distinctive itineraries through strong DMC relationships
(18:30) Why niching down makes marketing, supplier selection, and growth easier
(29:00) Taking calculated risks and leaning into what is already working

NICHE is Tique’s membership community for travel advisors who want support refining their business, strengthening their positioning, and learning alongside other advisors who are serious about growth. Sarah is a member himself, and many of the strategies discussed in this episode are the kinds of conversations happening inside the community. Learn More and Pick Your Membership Tier → NICHE COMMUNITY

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258. Starting Over In A Career That You Love with Sarah Magnoni

TIQUE Talks: The Business Podcast for Travel Advisors

258. Starting Over In A Career That You Love with Sarah Magnoni