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Amazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also looks at seller control, PPC automation, search term harvesting, and what this change could mean for Amazon advertisers.

Put Amazon’s new ad automation against a real PPC strategy, schedule a call to find where automation helps, where it wastes spend, and what still needs human control: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #SponsoredProducts #AmazonSellers

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Timestamps

00:00 - Amazon Accelerate Auto Optimization Announcement
00:43 - Amazon Auto Campaigns vs Auto Optimization
01:21 - How Amazon Keyword Auto Optimization Works
01:51 - Automatic Bids and Negative Keyword Concerns
02:41 - Amazon Bid Limits and Seller Control
03:27 - Amazon Auto Optimization Early Results
04:09 - Can Amazon PPC Automation Replace Specialists?
05:21 - Amazon Ad Revenue and Automated PPC Strategy

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Amazon Auto Optimization: Should Sellers Trust It?

My Amazon Guy

Amazon Auto Optimization: Should Sellers Trust It?