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Today in the business of podcasting:

Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video podcast viewing rising to 44%.
ExchangeWire asks whether podcasting is rated highly enough in the media mix, as UK weekly listening grows to 27% and ad execs weigh in on attention, host-read ads, and attribution.
Oxford Road CEO Dan Granger and Sounds Profitable's Bryan Barletta explain why the host is podcasting's most valuable ad asset, and why they favor a "both-and" monetization strategy.
Acast's Podcast Pulse 2026 shows 86% of Australian podcast fans consume both audio and video, and that podcasters were the only creator category to gain commercial trust in the past year.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More

Sounds Profitable

The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More