How to scale intent, quality, and artistry with Al | Katie Dill (Stripe)

The current AI-driven building boom risks repeating the post-World War II era of generic, uninspired construction, leading to "zombie UI" that lacks intentionality and care. To avoid this, designers must establish a clear point of view that reflects brand identity and user context. Encoding these standards directly into development systems—moving beyond simple components to full templates—enables distributed teams to maintain quality. Furthermore, teams must resist the temptation to equate speed with completion, instead acting as editors who scrutinize every detail to ensure coherence. Rather than using AI merely to automate monotony, creators should leverage it as a catalyst for new interfaces and aesthetics, pushing beyond existing patterns to build products that demonstrate genuine craftsmanship and soul.