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When Mer Bleue started growing, founder Dianna Hetzel thought she had everything under control. However, the client inquiries multiplied, her workdays stretched to 15 hours, and costly mistakes began affecting the experience she had built her business around. Dianna joins this episode to talk about the changes that helped her get her time back. She shares how she decided which parts of the business needed her attention, why her first hire was a bigger step than she had planned, and how giving team members ownership of outcomes made delegation work. If your inbox runs your day and you keep telling yourself you can take on just one more trip, this conversation will help you see where support could make a difference!

About Dianna Hetzel:

Dianna founded Mer Bleue, a luxury travel design studio, with no client list, industry contacts, or sales background. Drawing on 15 years in education and a love of connecting with people, she grew it into a small team creating highly personalized trips. Client relationships remain her favorite part of the job—though finding the perfect hotel comes close.

merbleuetravel.com

instagram.com/merbleuetravel

Today we will cover:

(04:00) The warning signs that growth is stretching you too thin
(11:00) How Dianna chose her first hire
(17:30) Delegating outcomes instead of individual tasks
(24:30) Keeping the client relationship while handing off the details
(35:00) Planning time for work that moves the business forward

Resources Mention In This Episode:

Buy Back Your Time by Dan Martell

The ClickUp Business Hub

NICHE is Tique’s membership community for travel advisors who want support refining their business, strengthening their positioning, and learning alongside other advisors who are serious about growth. Dianna is a member himself, and many of the strategies discussed in this episode are the kinds of conversations happening inside the community. Learn More and Pick Your Membership Tier → NICHE COMMUNITY

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256. Where to Buy Back Your Time As An Advisor with Dianna Hetzel

TIQUE Talks: The Business Podcast for Travel Advisors

256. Where to Buy Back Your Time As An Advisor with Dianna Hetzel