In This Episode You'll Learn:

Why the "summer slowdown" is largely a self-fulfilling prophecy
Dr. Noel Lloyd's principle: "Record Keepers Are Record Breakers"
The three biggest summer marketing mistakes chiropractors make
How one clinic generated 104 new patients in a single summer month
Why community outreach events outperform passive marketing during the summer
How to successfully use farmers markets, city festivals, and community events
The power of apartment pool parties, pizza nights, and wellness happy hours
Why teacher appreciation and massage events create high-quality new patient opportunities
The follow-up call strategy that can triple patient show-up rates
How to create strategic partnerships with apartment managers and local businesses
Why "If It Isn't Fun, You're Doing It Wrong" should be your summer marketing mantra

Key Takeaway

The patients haven't disappeared during the summer—their routines and gathering places have simply changed. The practices that continue to market, engage their communities, and follow up consistently are the ones that break records while everyone else waits for September.

Resources Mentioned:

Community Outreach Assistant (COA) programs
MyoVision and SAM scanning technology
Farmers Markets & Community Festivals
Apartment Pool Parties & Wellness Events
Teacher Appreciation Outreach Programs

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About Five Star Management
Five Star Management helps chiropractors build more profitable, scalable, and enjoyable practices through proven systems for leadership, marketing, associate development, team training, and patient retention.

Note: This episode was created using AI-generated voices and is based on training content, coaching sessions, and educational materials developed by Dr. Noel Lloyd and the Five Star Management team.

Summer Marketing for Chiropractors: How One Clinic Hit 104 New Patients During the Summer Slump

The Successful Chiro

Summer Marketing for Chiropractors: How One Clinic Hit 104 New Patients During the Summer Slump