Learn more about the Kinnect Foundation, Kith’s nonprofit → kinnectfoundation.org

Ronnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → Get the playbook

Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels.

We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand.

🔗 RONNIE FIEG
Website: kith.com
Instagram: @ronniefieg
Instagram (Kith): @kith
Download the Kith App: kith.com/pages/kith-app

🎙️ OPEN RESIDENCY
Instagram: @openresidency
Instagram: @markbrazil
LinkedIn: Mark Mastrandrea
Website: openresidency.com
Email: info@openresidency.com

⏱️ CHAPTERS
00:00:00 Trailer
00:01:08 What 15 Years on the Sales Floor Taught Him
00:10:17 The Difference Between Taste and Style
00:17:57 The Golf Collab He Almost Said No To
00:21:45 The 2007 ASICS Shoe Nobody Recognized
00:29:00 Why He Walked Away From 800 Visitors a Day
00:39:10 Six Samples to Get One Hoodie Right
00:43:46 Give People More Than What They Pay For
00:51:16 He Still Buys 6 to 8 Pairs of Shoes a Week
00:57:18 The New Luxury Is Emotion, Not Price
01:02:39 Why Kith Spends on Stores, Not Ads
01:10:11 Why Kith Drops Something New Every Monday
01:13:59 The BMW Poster That Became a Collab
01:19:54 The Ideas BMW and Coca-Cola Said No To
01:27:33 The Trips Where Nobody Is Asked to Post
01:32:03 Why Giorgio Armani Is His Proudest Collab
01:36:14 From Lifelong Fan to Knicks Creative Director
01:46:53 What Building Kith Has Cost Him
01:52:44 How Kith Mentors High School Students
01:54:12 Every Kith Shoe in One Book
01:56:44 Where Kith Goes in the Next 15 Years
01:59:14 Quickstrike Questions

Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out

Open Residency

Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out