Ten years in practice. 121 chiropractors within 10 miles. Half that radius is the Atlantic Ocean. And honestly, saying no is one of the biggest reasons the practice finally got easier.

This episode breaks down the framework we use to decide who belongs in our office and who we'd rather send somewhere else.
We stopped pretending we had to be the right fit for everybody.

What we get into:
• Why patients trust you more when you stop trying to take everybody
• The three-legged stool we look at in pediatric cases: nervous system adaptability, cranial function and airway, and brain development
• How to know whether you're actually the right provider for someone, or whether another office would serve them better
• Why referring inside the profession is usually a sign of confidence, not weakness
• The Ferrari analogy, and why some patients simply do not need your level of expertise
• What it means when someone checks one box, two boxes, or all three
• How to explain your triangle clearly enough that patients understand why your office may be the only place putting all three pieces together
• The docs trying to do everything usually end up diluted.

Build your triangle. Get really good at it. Refer the rest out.

Share this with the doc who's still saying yes to everybody and burning themselves out trying to make it work.

00:00 Not Everyone's Chiropractor

00:54 From Yes to No

00:00 Niche and Commitment

05:52 Ferrari Fee Analogy

07:54 Your Three Niches

08:31 The Three Domains

11:32 Who Else Can Help

14:28 Triangle Positioning

15:48 Referrals and Authority

18:56 Wrap Up and CTA

19:39 Podcast Outro

Episode 27 – Chiropractic Is for Everyone. You Are Not Everyone's Chiropractor.

The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors

Episode 27 – Chiropractic Is for Everyone. You Are Not Everyone's Chiropractor.