When someone asks AI which business to choose, what gives it a reason to recommend yours? PR strategist Gloria Chou joins me to explain why she sees credible third-party coverage as an increasingly important part of AI visibility. Her argument: getting attention is only part of the job. Businesses also need evidence of their expertise beyond their own websites.

We explore how podcast interviews and editorial mentions can contribute to that credibility, plus how small businesses can approach PR without a large agency budget. Gloria also shares how she uses AI behind the scenes to spend less time on repetitive work and more time serving her clients.

If you're wondering where to focus your marketing as search habits change, this conversation offers a practical place to start.

In this conversation

What Gloria means by "trust signals" and why she prioritizes consistent media coverage
Why smaller, relevant publications belong in your PR strategy
How she uses Perplexity to research timely story angles and develop a first pitch
Where Claude and ChatGPT fit into her workflow, and why she edits before sending anything
How she's adapting her PR program to help clients move from learning to taking action
The work she keeps for herself, including relationships and decisions that need her judgment

About Gloria

Gloria Chou is an award-winning PR strategist, AI visibility expert, and host of the Small Business PR Podcast. She has helped hundreds of founders and small businesses earn media coverage without relying on large agencies or insider connections.

Connect with Gloria

Explore Gloria's work and podcast:
https://www.gloriachoupr.com/

Free PR masterclass:
https://www.gloriachoupr.com/masterclass

Shop Small Business Guide:
https://gloriachoupr.com/shopsmallbizguide

Listener offer

Save 5% on Leela Quantum Tech with code BROOKE:
https://leelaq.com/?ref=Brooke

I earn a commission if you purchase through my link, at no additional cost to you.

Disclaimer

This podcast is for general informational and educational purposes only, not legal, financial, medical, business, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

How I AI is now The AI Movement Podcast.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

How to Get Your Small Business Recommended by AI | Gloria Chou

The AI Movement with Brooke

How to Get Your Small Business Recommended by AI | Gloria Chou